About the Project
Black Dome Services
Black Dome Services approached Draper Designs to modernize their outdated digital presence and better communicate the value of their data-driven property management solutions. Their goal was to improve online visibility, establish credibility on LinkedIn, and make their service offerings easier to understand for both clients and industry professionals.
Project Scope:
- Responsive Website Redesign
- LinkedIn Strategy & Content
- Conference Booth and Marketing Collateral
- Custom Branded Internal Documentation
- Custom Marketing Collateral
Timeline
Q3 2023 – Ongoing
Asphalt Black
Concrete Gray
Fresh Coat White
Lawn Green
Objectives
- Build a scalable, modern mobile-responsive SEO driven website
- Position the brand as a national service leader
- Increase visibility with high-converting social media content
- Design consistent and branded marketing materials
Requirements
- ADA-compliant, mobile-first web design
- SEO and CRM integration
- Visual design aligned with industry trust
- Consistent brand application across all platforms
Challenges
- Outdated website and scattered brand materials
- Lack of conversion-focused design structure
- No centralized brand story across digital platforms
- Confusing UX for vendors and clients
Our Solutions
- Rebuilt the website with optimized UX, SEO-ready content, mobile responsiveness and ADA Compliance
- Created branded social media templates, content strategy, and monthly analytics reports
- Produced high-impact marketing collateral and a scalable conference booth design
- Rolled out monthly retainer structure for ongoing support
- Crafted a clean brand voice and system for better clarity, consistency and conversion
The Outcome:
- 3× Increase in Brand Recognition Across All Channels
- 445% Growth in LinkedIn Visibility
- 2× More Qualified Inbound LeadsStronger Industry Authority
- Unified Brand Experience
- Scalable Systems for Growth
“Draper Designs has been a trusted partner in elevating Black Dome’s brand and digital strategy. From web to LinkedIn, Victoria brings a clear understanding of our industry, our clients, and how to communicate complex services with precision and consistency. Her work has strengthened our presence across every channel.”
Steven Horne
CEO, Black Dome Services
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