About the Project
HOF Law Group
HOF Law Group, a multistate law firm offering a wide range of services including default servicing, estate planning, bankruptcy, zoning, and real estate law, partnered with Draper Designs to develop strategic marketing collateral, manage their social media presence, and build a cohesive visual identity that reflects both their credibility and broad legal capabilities.
Project Scope:
- Social media strategy and monthly content execution
- LinkedIn engagement and visibility campaigns
- Print collateral and multi-attorney brochures
- Legal spotlight and video series development
- Brand tone and messaging alignment
- Cross-channel visual design support
Timeline
Q1 2025 - Present
Website
https://www.hoflawgroup.com
Federal Blue
Statute White
Objection Black
Counsel Copper
Objectives
- Strengthen brand credibility across practice areas
- Modernize the firm’s public-facing presence
- Increase engagement and visibility on LinkedIn
- Create scalable social and marketing systems
- Support attorney visibility and recruitment efforts
Requirements
- Professional visual design with legal compliance in mind
- Consistent brand tone across social, print, and web
- Flexible assets to support multiple attorneys and markets
- Strategic content tailored to industry-relevant legal topics
Challenges
- Inconsistent branding across departments and platforms
- Limited internal marketing capacity
- Underutilized social media presence
- Lack of structured visual and messaging systems
Our Solutions
- Built a scalable social media system with custom templates and scheduling
- Designed branded brochures for firm recruiting and attorney marketing
- Created “The Minds Moving the Industry Forward” and “Legal Briefs by HOF” series
- Developed clear visual hierarchy and voice for all outbound content
- Supported HOF’s leadership and attorneys with ready-to-use print and digital materials
The Outcome:
- 445% increase in LinkedIn visibility since implementation
- 3× improvement in brand recognition across all digital touchpoints
- 2× more qualified inbound leads via social channels
- Consistent monthly social posting system built and sustained
- Standardized marketing materials used across 5+ practice areas
- Improved recruiting outcomes with branded firm brochures and attorney-specific assets
- Unified brand voice now reflected in digital, print, and attorney-facing collateral
- Higher engagement on attorney spotlights and event coverage
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