About the Project
LegalFee Consultants
LegalFee Consultants partnered with Draper Designs to elevate their presence in the legal and financial services space. As a fast-growing billing operations firm supporting law firms nationwide, they needed consistent, on-brand content that reflected their credibility, industry expertise, and mission. From social media management to website design consulting, we helped LegalFee create a cohesive identity that aligns with their values and resonates with their audience.
Project Scope:
- Full-service social media management
- Custom LinkedIn content creation
- Website improvement and design consulting
- Visual brand strategy development
Timeline
Q1 2025 - Present
Compliance Blue
Revenue Gold
Audit Ink
Invoice White
Objectives
- Position LegalFee as a trusted authority in legal billing, AR, and compliance
- Establish visual consistency across platforms
- Increase visibility and engagement through educational, industry-relevant content
- Drive inbound inquiries and partnerships through a more strategic online presence
Requirements
- A LinkedIn-first content strategy aligned with LegalFee’s professional yet approachable tone
- Modular, on-brand social post templates
- Scalable systems to support rapid team growth and real-time event alignment
- A visual refresh of the website structure to support lead generation and storytelling
Challenges
- Limited brand awareness prior to launch
- Needed a high-trust visual language appropriate for legal and financial services
- Fast-turnaround required for industry events and new hire growth
- Website structure lacked strategic flow, SEO and conversion elements
Our Solutions
- Developed a LinkedIn content strategy tailored to LegalFee’s voice, industry, and client base
- Created a flexible system of branded graphics, templates, and carousel layouts for consistent storytelling
- Provided ongoing website design consulting and layout direction to improve structure, flow, and future usability
- Unified the LegalFee brand across digital touchpoints—social, internal, and external
The Outcome:
- Over 10,000 organic impressions and 180+ new followers on LinkedIn in the past 60 days
- Brand recognition growth among partner law firms across five major markets
- 3× increase in direct engagement and profile interactions
- Strengthened visual trust with a fully cohesive social presence
- 2× faster turnaround on content tied to events and regulatory updates
- Website structure now built to support scalable traffic and inbound conversions
"You’re a true master of your craft! Everything looks incredible. You’ve helped us show up the way we’ve always wanted to."
Matthew W.
Founder, LegalFee Consultants
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