About the Project
Mood Cosmetic Studio
Mood Cosmetic Studio came to Draper Designs looking for a vibrant, retro-inspired brand and a web experience that matched their bold energy and elevated aesthetic. Together, we created a cohesive brand identity and a fully customized website that reflects Mood’s colorful personality while providing a clear, confidence-building experience for clients seeking PMU services in the Tampa Bay area.
Project Scope:
- Brand Identity Design
- Web Design & UX Strategy
- Pre/Post Care Content Pages
- Beauty Brand Positioning
Timeline
4 Weeks
Objectives
- Develop a vibrant, youthful brand identity
- Build pre/post care clarity through content strategy
- Create an engaging, high-conversion website experience
- Increase brand recognition and retention among Gen Z/Millennial clients
Strategic Objectives
- Full branding system: logo, colors, typography, and collateral
- Web design for treatment explanation and booking flow
- Digital assets for social + in-studio use
- Content that educates without overwhelming
Dreamy Lavender
Vivid Lemon
Funky Tangerine
Soft Sands
Challenges
- No existing brand foundation or visual system in place
- Needed a highly structured website that balanced education with strong aesthetics
- Required bold visuals without overpowering the brand’s sense of approachability and warmth
Strategy & Execution
- Crafted a retro-funky brand identity featuring custom color names and visuals
- Built a mobile-optimized, SEO-friendly website with clearly structured care pages
- Integrated educational content using visual storytelling to increase trust and clarity
- Applied consistent, on-brand visuals across marketing materials
Key Outcomes:
- Brand Launched in Just 4 Weeks
- 90% Increase in Brand Recognition
- 3× growth in service page engagement
- 60% increase in average time on site
- A standout identity that resonates locally in Tampa and elevates Mood's online presence.
“If anyone is in need of branding or websites definitely give Draper Designs a shout! Victoria did my entire branding for me and I am obsessed! She’s the best!”
Mollie H.
Owner of Mood Cosmetic Studio
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