Custom-branded canvas tote bag displayed on rustic shelves at Shirley’s Mercantile, a locally inspired country market
Exterior hanging sign for Shirley’s Mercantile showcasing vintage-inspired logo and storefront signage design
No items found.

About the Project

Shirley's Mercantile

Shirley’s Mercantile is a nostalgic Southern mercantile and coffee shop rooted in community and inspired by the legacy of its founder’s grandmother. Draper Designs developed the brand from the ground up, creating a timeless, versatile identity that honors its 1930s inspiration while setting it up for modern-day growth, both in-store and online.

Project Scope:

  • Full Brand Identity Development (Primary Logo, Secondary, Submark & Monogram)
  • Custom Color Palette, Font Pairing, and Brand Voice
  • Illustrated Brand Elements & Seamless Pattern
  • Social & Packaging MockupsBrand Guidelines PDF & Web-Ready Asset Kit

Timeline

5 Weeks

Custom-branded canvas tote bag displayed on rustic shelves at Shirley’s Mercantile, a locally inspired country market
Exterior hanging sign for Shirley’s Mercantile showcasing vintage-inspired logo and storefront signage design
Shirley’s Mercantile mobile app and brand visuals including social media feed, menu, and packaging elements
Flat lay of Shirley’s Mercantile brand assets including coffee cup, shopping bag, clipboard, and sticker packaging
Fresh coffee being poured into a Shirley’s Mercantile branded cup, highlighting the brand’s warm, artisanal atmosphere
Brand board for Shirley’s Mercantile with logo variations, custom illustrations, font selections, and design guidelines
No items found.

Charleston Teal

Canvas Cream

Vintage Gold

Mercantile Rust

Objectives

  • Establish a brand identity that feels handcrafted, nostalgic, and warm
  • Build a scalable visual system that supports both coffee and retail offerings
  • Capture a modern take on a traditional general store with elevated charm

Requirements

  • Versatile logo suite for signage, packaging, web, and merchandise
  • Clean typography system paired with vintage influence
  • Illustrated elements and brand visuals to support marketing and storytelling
Custom-branded canvas tote bag displayed on rustic shelves at Shirley’s Mercantile, a locally inspired country market
Exterior hanging sign for Shirley’s Mercantile showcasing vintage-inspired logo and storefront signage design
Shirley’s Mercantile mobile app and brand visuals including social media feed, menu, and packaging elements
Flat lay of Shirley’s Mercantile brand assets including coffee cup, shopping bag, clipboard, and sticker packaging
Fresh coffee being poured into a Shirley’s Mercantile branded cup, highlighting the brand’s warm, artisanal atmosphere
Brand board for Shirley’s Mercantile with logo variations, custom illustrations, font selections, and design guidelines
No items found.

Challenges

  • Building a cohesive brand from scratch (no prior identity)
  • Bridging emotional storytelling with practical retail applications
  • Preparing all brand assets for use across multiple platforms (digital, physical, social)

Our Solutions

  • Created custom illustrations, seamless brand patterns, and mockups
  • Provided a complete brand guidelines system with font/usage hierarchy and web-ready files
  • Supplied logo variations and digital assets for the client’s developer and future print nee
Custom-branded canvas tote bag displayed on rustic shelves at Shirley’s Mercantile, a locally inspired country market
Exterior hanging sign for Shirley’s Mercantile showcasing vintage-inspired logo and storefront signage design
Shirley’s Mercantile mobile app and brand visuals including social media feed, menu, and packaging elements
Flat lay of Shirley’s Mercantile brand assets including coffee cup, shopping bag, clipboard, and sticker packaging
Fresh coffee being poured into a Shirley’s Mercantile branded cup, highlighting the brand’s warm, artisanal atmosphere
Brand board for Shirley’s Mercantile with logo variations, custom illustrations, font selections, and design guidelines
No items found.

The Outcome:

  • Cohesive, emotionally resonant brand identity
  • Flexible logo suite for multi-use
  • 3x Brand recognition across Charleston, SC area
  • Consistent visuals across all touchpoints
  • Defined photography style for future content
  • Scalable system for seasonal expansion

  • 3x Brand recognition across Charleston, SC area
  • Consistent visuals across all touchpoints
  • Defined photography style for future content
  • Scalable system for seasonal expansion

"Thank you for all your hard work! I really love everything about the brand and am super excited to use it."

Lauren F.

Lauren F.

Owner of Shirley's Mercantile

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