About the Project
Tampa Beverage Solutions
TBS Beverage Solutions needed a modern brand identity that preserved the warmth and personality of their existing reputation while elevating it into a more premium, scalable system.
The goal was to create a flexible visual identity that could work seamlessly across digital platforms, merchandise, packaging, vehicle graphics, and future marketing initiatives.
The result is a brand system designed to support growth while maintaining the approachable character customers already know and trust.
Project Scope:
Brand Identity & Strategy
- Brand positioning and creative direction
- Logo refinement and identity exploration
Visual System
- Typography hierarchy and usage guidelines
- Comprehensive color palette development
- Pattern and supporting asset creation
Applications & Rollout
- Social media kit and templates
- Business card and stationery design
- Merchandise applications• Vehicle and apparel mockups
Timeline
3 Weeks
(Research, Concept Development, Refinement, Brand Guidelines, Final Asset Preparation)
Website
https://www.tbsbeverage.com/
Objectives
- Modernize the brand while preserving its trusted personality
- Elevate TBS into a more premium and scalable identity system
- Create a cohesive visual language across all touchpoints
- Balance retro warmth with contemporary professionalism
- Improve recognition and consistency across physical and digital channels
- Support future growth through a flexible brand architecture
- Build stronger differentiation within the beverage distribution market
Strategic Objectives
- Premium identity system with approachable character
- Primary, secondary, and symbolic logo applications
- Flexible graphic system inspired by existing brand equity
- Merchandise-ready and embroidery-friendly assets
- Social media and marketing-ready templates
- Consistent color and typography guidelines
- Applications across apparel, vehicles, and stationery
- Comprehensive brand guidelines for long-term scalability
Challenges
- Modernizing the brand without losing its existing recognition
- Balancing premium positioning with approachable personality
- Preserving retro familiarity while elevating perceived value
- Creating a flexible system for both digital and physical applications
- Designing assets that perform equally well online and in print
- Building consistency across merchandise, vehicles, and social channels
Strategy & Execution
- Developed a refined identity system rooted in TBS's existing equity
- Introduced a scalable logo ecosystem with primary, secondary, and symbol variations
- Created a retro-inspired graphic language through color blocking and oversized typography
- Designed production-ready applications for apparel, vehicles, stationery, and digital use
- Delivered comprehensive brand guidelines to support future growth and implementation
Key Outcomes:
- Elevated the TBS brand into a more premium, modern market position
- Preserved the familiarity and personality customers already recognized
- Established a flexible identity system across digital and physical touchpoints
- Created a cohesive visual language through typography, color, and graphic elements
- Delivered production-ready assets for merchandise, vehicles, stationery, and social media
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